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Divvy Marketing Case Study

This case study analyzes how Divvy (a bike-sharing company in Chicago) can use the differences between subscribed and non-subscribed cyclists' use of Divvy bikes to better market to non-subscribing customers. The following presentation is the report that, theoretically, could be presented to the marketing team, executives, and any other stakeholders.

Code repository can be found here on GitHub.

Presentation

Technical Overview

  • Data cleaned, analyzed, and output with R

  • Data visualization with Google Sheets and Google Slides

  • Data drawn from Divvy's open data (here)

  • Code repository can be found here

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